Chronic Care Management is one of the more important tasks of any medical practice. At Santa Cruz Direct Primary Care, we believe that a personalized, supportive doctor-patient relationship is the foundation for optimal care. Toward that end, we provide the much-needed support and advocacy that our patients and their families need in order to manage the medical changes and the social determinants of their chronic health conditions. We offer counseling and services for a variety of chronic medical conditions, including but not limited to hypertension, diabetes, hyperlipidemia, heart failure, cardiovascular disease, asthma, depression, and other common conditions.